Skills
Community & Hospitality Professional with 15+ years of experience in community engagement, partnership development, event activation, customer relationship management, and brand marketing across hospitality, F&B, boutique hotels, and lifestyle businesses. Proven ability to build meaningful relationships, execute engaging campaigns, and foster vibrant communities while leading cross-functional teams.
Education
| 2007 | Multimedia Design – D3, UniversitasWidyatama, Bandung |
| 2005 | Visual Communication Design – S1, Universitas Komputer Indonesia, Bandung |
| 2001 | SMU Kolese Loyola, Semarang |
| 1998 | SLTP Negeri 2, Pasuruan |
| 1995 | SD Kristen Elkana, Pasuruan |
| 1989 | TK Santa Maria, Banyuwangi |
Experience
Head of Division | Maxim Transportasi Online
May 2020 – Aug 2025
- Led operational preparation and pre-opening activities for new business initiatives
- Coordinated cross-functional teams to ensure smooth operational execution
- Prepared and reviewed operational and accounting reports for management
- Managed licensing and permit administration to support business compliance
- Recruited, onboarded, and coordinated driver operations
- Resolved customer and partner complaints while maintaining service quality
- Developed and executed online and offline marketing campaigns
- Coordinated vendor relationships and promotional installations
- Designed marketing materials supporting sales and branding initiatives
Sales & Marketing Manager | Kurnia Village
Jul 2018 – Apr 2020
- Supported pre-opening planning and operational readiness
- Developed product concepts and pricing strategies aligned with business objectives
- Built and maintained relationships with customers, communities, media partners, and vendors
- Resolved customer concerns to enhance guest satisfaction
- Developed marketing plans and performance reports for management review
- Executed integrated online and offline marketing campaigns
- Coordinated promotional events and community engagement activities
- Designed promotional materials to strengthen brand awareness
Operations Manager | Sakapatat Social House
Oct 2015 – Jul 2018
- Supported successful pre-opening and business expansion initiatives
- Managed daily restaurant operations and service quality
- Recruited, trained, and supervised operational staff
- Developed SOPs and administrative systems to improve workflow consistency
- Managed purchasing, procurement, and inventory control processes
- Developed product concepts and costing strategies
- Planned and executed integrated online and offline marketing campaigns
- Coordinated promotional events and branding activities
- Built strong relationships with customers, media, communities, and vendors
- Produced operational reports for management decision-making
Operations Manager | Spiegel Bar & Bistro
Aug 2014 – Oct 2015
- Supported successful pre-opening operations from planning through launch
- Led recruitment and staff development initiatives
- Developed operational SOPs to standardize service delivery
- Managed daily operational coordination across departments
- Planned and executed promotional campaigns
- Coordinated vendor partnerships and procurement activities
- Produced marketing materials supporting brand positioning
Marketing & Operations Manager | Omah Sinten Boutique Hotel & Restaurant
Aug 2011 – Aug 2014
- Managed daily hotel and restaurant operations to deliver consistent guest experiences
- Developed SOPs, administrative systems, and staff training programs
- Created product concepts, menu engineering, and pricing strategies
- Developed the company website and online sales platform
- Executed digital marketing and promotional campaigns to expand brand visibility
- Managed guest relations and complaint resolution
- Maintained productive partnerships with vendors and media
- Prepared operational reports and supported business development initiatives
Event Manager | Hugo's Cafe
Jan 2008 – Aug 2011
- Planned and executed entertainment and promotional events from concept to completion
- Coordinated performers, vendors, and event logistics
- Directed creative concepts for marketing campaigns and special events
- Collaborated with marketing teams to increase event visibility
- Designed promotional materials for digital and print campaigns
- Supported brand awareness through integrated event marketing initiatives
Publications/Presentations
| Interviewed for American lifestyle and culinary - Star Radio |
2017
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| Interviewed for Sakapatat Social House - Star Radio |
2016
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| Interviewed for Kota Lama Revitalisation - Majalah Tempo |
2015
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| Interviewed for Young Entrepreneur - Warta Jateng |
2014
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| Interviewed for Tourism- TribunJateng |
2013
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| Interviewed for Culinary spot– PTPN Radio Solo, PAS FM Solo, Metta FM Solo, Redaksi Siang AkhirPekan Trans7, KabareMagz, Solopos, WawasanHarian |
2012
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| Interviewed for entertainment events– SCTV, Trans7, Pas FM Semarang, SuaraSakti FM Semarang, Prambors Semarang, Trax FM Semarang |
2008 – 2011
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| Interviewed for clubbing lifestyle– Pro2 FM Semarang |
2009
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| Interviewed for www.discomate.co.uk - Smart FM Semarang |
2009
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| Interviewed for Multiply &Kampung Cyber SMG– Prambors Radio Semarang |
2009
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| Blog Presentation – PamerNarsis& Gathering Multiply Semarang |
2009
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| Interviewed for queer lifestyle– Radar Semarang |
2008
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| Interviewed for www.queercurious.info - MOSH Magazine |
2008
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| Interviewed for www.discomate.com- Hard Rock FM Jakarta |
2007
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| Presentation for Multimedia Blogging & Podcast– Nu Substance Festival, Common Room, Bandung |
2007
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| Presentation for Multimedia Blogging & Podcast– ITB, Bandung |
2007
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| Interviewed for blogging lifestyle- Female Radio Bandung |
2007
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| Interviewed for freelance web master– KampusPikiran Rakyat Bandung |
2006
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| Presentation for Workshop Journalism– UniversitasPadjajaran, Bandung |
2006
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| Presentation for Diary Project 2005– Common Room, Bandung |
2005
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| Presentation for DIY Media Workshop– Aksara, Jakarta |
2005
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| Presentation for DIY Media Workshop– Common Room, Bandung |
2005
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| Presentation for Diary Project– Common Room, Bandung |
2004
|
Professional Development
| Team Development, Seminar– Sunan Hotel, Solo |
2012
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| Video After School, Seminar & Video Making – Widyatama, Bandung |
2006
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| Making Creative Web and Animation, Seminar – ITB, Bandung |
2005
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| How To Get Idea, Seminar - Bandung |
2004
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| Fresh Conference, Seminar - Bandung |
2004
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| Graphic Design Exhibition, Seminar – Unikom, Bandung |
2003
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Affiliations/Memberships
| Solo International Tea Festival, Steering Committee & Host - Surakarta |
2012
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| Festival Jenang Solo, Steering Committee & Host - Surakarta |
2011
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| PamerNarsis and Community Gathering Multiply, Event Coordinator - Semarang |
2009
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| Book Launching “Macho Man Ngomong Cong”, Steering Committee in Chief - Semarang |
2008
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| “Jelajah DKV” Graphic Design Exhibition, Steering Committee in Chief – UniversitasWidyatama, Bandung |
2006
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| “Video After School” Seminar,Creative Coordinator – UniversitasWIdyatama, Bandung |
2006
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| Jogja Earthquake Aid, Volunteer at Poso Studio Biru – Yogyakarta |
2006
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| Third ASEF Artcamp, Web Master - Bandung |
2005
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| Diary Project 2005, Steering Commitee - Bandung |
2005
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| Swedish Printing Exhibition, Workshop Coordinator – Common Room, Bandung |
2005
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| Diary Project, Steering Committee - Bandung |
2004
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| HIMA DKV, President – Unikom, Bandung |
2003
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| OLIMPUS, Event Division – Unikom, Bandung |
2003
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| Graphic Design Exhibition, Committee – Unikom, Bandung |
2003
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| Bebegig Theatre Art Performance, Stage director, Bandung |
2002
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| English Night Theatre Performance, Sound Effect – SMU Kolese Loyola, Semarang |
2001
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| Mading SLTPN 2 Pasuruan, Creative Division – SLTPN Pasuruan |
1997 - 1998
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| MPK SLTPN 2 Pasuruan, Secretary – SLTPN 2 Pasuruan |
1996 - 1997
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| OSIS SLTPN 2 Pasuruan, Committee – SLTPN 2 Pasuruan |
1995 - 1996
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| Christmas Drawing Competition, Committee in Chief, SD Kristen ElkanaPasuruan |
1995
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Achievements
| International Poetry Contest ,Finallist – www.poetry.com |
2001
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| Putra-PutriWisataJateng, Best Runner Up - Semarang |
1999
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| Top Jeans Contest Jawa Tengah, 1st Runner Up- Semarang |
1999
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| Gaya Kacamata, Winner - Pasuruan |
1998
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| Trend 1997, winner - Pasuruan |
1998
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| Top Jeans Competition,Runner Up - Pasuruan |
1997
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| Wall Magazine Competition, Runner Up - Pasuruan |
1997
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| Drawing Competition, Runner Up - Pasuruan |
1997
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| Drawing Competition, Runner Up - Pasuruan |
1996
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| Drawing Competition, Runner Up - Pasuruan |
1995
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| Drawing Competition, Runner Up - Bangil |
1995
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| Drawing Competition, Runner Up - Pasuruan |
1994
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| Drawing Competition, Runner Up - Pasuruan |
1993
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